Perpetual Traffic

[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit

Mar 4, 2025
Guest
John Moran
John Moran, an e-commerce expert, shares his invaluable insights into scaling brands and optimizing profitability. He discusses the critical balance between new customer acquisition costs and lifetime value. The conversation reveals how subscription models and strategic Amazon integration can drive growth. Moran emphasizes the importance of churn rate analysis and pricing strategies to enhance profitability. Listeners learn actionable tactics for leveraging Google-to-Amazon ads and optimizing visibility, ensuring long-term success in e-commerce.
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ADVICE

Profitability Metrics

  • Analyze customer lifetime value (LTV), average order value (AOV), and churn rates to understand profitability.
  • Use this data to determine an acceptable customer acquisition cost (CAC).
INSIGHT

Churn Rate Analysis

  • High churn rates after three months indicate a problem with customer retention.
  • A shift in August 2024 improved retention, suggesting a successful change.
ADVICE

Subscription Model Testing

  • Test a subscription-focused sales page to improve conversion rates.
  • Clone existing product pages and default them to subscriptions for paid traffic.
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