AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Perpetual Traffic
[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit
Mar 4, 2025
John Moran, an e-commerce expert, shares his invaluable insights into scaling brands and optimizing profitability. He discusses the critical balance between new customer acquisition costs and lifetime value. The conversation reveals how subscription models and strategic Amazon integration can drive growth. Moran emphasizes the importance of churn rate analysis and pricing strategies to enhance profitability. Listeners learn actionable tactics for leveraging Google-to-Amazon ads and optimizing visibility, ensuring long-term success in e-commerce.
37:40
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Balancing customer acquisition costs with lifetime value is crucial for e-commerce brands aiming for sustainable profitability, especially when leveraging platforms like Amazon.
- Implementing a subscription model can significantly improve customer retention and lifetime value, particularly through targeted engagement and pricing strategies.
Deep dives
Innovative Ad Strategies for Customer Acquisition
Utilizing connected TV advertising presents businesses with a cost-effective way to enhance their customer acquisition strategies. By integrating display retargeting, companies can reach audiences multiple times, reinforcing brand awareness and encouraging conversions at lower costs. For example, using Ad Critter’s platform allows businesses to create custom audiences effortlessly, enhancing the match rate without cumbersome formatting requirements. This comprehensive advertising strategy enables efficient tracking of audience interactions, ensuring marketers can capitalize on leads more effectively.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode