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Perpetual Traffic
Part 1 - The 5 Step Formula to Determine Your nCAC
Jan 28, 2025
Discover the importance of New Customer Acquisition Cost (NCAC) as a key metric for business growth. Learn how to measure it effectively without getting lost in vanity metrics. Unpack the complexities of customer segmentation and its impact on digital advertising. Dive into the five-step formula for calculating Customer Lifetime Value (LTV) and why it matters for your strategy. Lastly, grasp the hidden costs that come with acquiring new customers and how to ensure profitability while optimizing marketing efforts.
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Quick takeaways
- Understanding your New Customer Acquisition Cost (NCAC) is essential for informed marketing decisions and sustainable business growth.
- Calculating customer Lifetime Value (LTV) accurately allows businesses to determine proper investment levels for acquiring new customers.
Deep dives
Elevating Top Funnel Strategies
Connecting TV advertising with display retargeting offers a comprehensive approach to attract quality leads. This strategy allows advertisers to reach audiences effectively without the high costs associated with traditional media, such as Super Bowl ads. By utilizing platforms like Ad Critter, businesses can engage potential customers through custom audiences with ease, simply by uploading files in various formats. This streamlined process significantly improves the ability to connect with leads and facilitate conversions further down the sales funnel.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode