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2min chapter
Part 1 - The 5 Step Formula to Determine Your nCAC
Perpetual Traffic
Challenges of Customer Segmentation in Digital Advertising
This chapter delves into the complexities of customer segmentation and retargeting in digital advertising, emphasizing the limitations of audience exclusions. It highlights the need for marketers to focus on finding new customers while being cautious of unintentionally targeting existing ones.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode