11min chapter

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Part 1 - The 5 Step Formula to Determine Your nCAC

Perpetual Traffic

CHAPTER

Navigating Net Lifetime Value and COGS

This chapter focuses on calculating Net Lifetime Value (NLTV) for e-commerce businesses, using a million-dollar company as a case study. It emphasizes the significance of accurately accounting for costs associated with goods sold, shipping, and other expenses to ensure profitability. Additionally, the chapter highlights the importance of maintaining healthy profit margins and offers listeners a chance for further engagement through consultations.

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