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3 Astonishing New TikTok Features You Didn’t Know About…Until Now
Jan 7, 2025
Michelle Caglar and Jose Villalobos, senior product commerce experts at TikTok, share powerful insights on leveraging TikTok for marketing success. They dive into innovative tools like Smart Plus and GMV Max, which revolutionize campaign setups and maximize ROI. The duo emphasizes the importance of micro-influencers and authentic storytelling to engage audiences. They also discuss how brands can optimize their advertising budgets and harness the potential of TikTok Shop to scale effectively, making this a goldmine for marketers.
54:27
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Quick takeaways
- The introduction of TikTok Shop has transformed e-commerce by enabling substantial sales directly through the platform, particularly highlighted during Black Friday.
- New tools like Smart Plus and GMV Max leverage AI to optimize TikTok ad campaigns, simplifying management while focusing on creative storytelling strategies.
Deep dives
Enhancing Top of Funnel Advertising
Connected TV advertising presents a cost-effective way to enhance top of funnel client acquisition. By utilizing platforms like Ad Critter, advertisers can create custom audiences without the hassle of complex file formats or spreadsheets. This seamless process allows for effective retargeting, engaging potential clients at multiple touchpoints, and driving them through the funnel to conversion. The initial results from testing this strategy indicate strong performance, highlighting its potential as a valuable advertising tool.
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