Michelle Caglar and Jose Villalobos, senior product commerce experts at TikTok, share powerful insights on leveraging TikTok for marketing success. They dive into innovative tools like Smart Plus and GMV Max, which revolutionize campaign setups and maximize ROI. The duo emphasizes the importance of micro-influencers and authentic storytelling to engage audiences. They also discuss how brands can optimize their advertising budgets and harness the potential of TikTok Shop to scale effectively, making this a goldmine for marketers.