10min chapter

Perpetual Traffic cover image

3 Astonishing New TikTok Features You Didn’t Know About…Until Now

Perpetual Traffic

CHAPTER

Unlocking TikTok for Health Brands

This chapter explores the effective advertising strategies on TikTok for the health and wellness sectors, focusing on tools like Smart Plus and Spark Ads. It highlights successful case studies, such as Good Protein, and discusses optimizing ad budgets while ensuring authentic engagement through micro-influencers. Practical advice for newcomers on managing ROI and consolidating budgets for maximum impact is provided, along with strategies for adapting based on campaign performance.

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