Perpetual Traffic

Trump’s Tariffs: The Marketing Opportunity & Impact Revealed

Feb 7, 2025

Ralph and Lauren dive into the impact of recent tariffs on marketing and business strategies. They discuss the hidden costs and consumer burden associated with these tariffs. The duo reveals how brands can pivot to find opportunities in market chaos, whether selling whiskey in Canada or navigating ads in the U.S. They emphasize the importance of adaptability and community-oriented marketing in uncertain times. Ultimately, it’s about turning economic shake-ups into unique advantages for savvy marketers!

23:45

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Quick takeaways

Tariffs increase prices for consumers and impact product availability, creating both challenges and opportunities for local brands to thrive.

Economic uncertainty from tariffs can allow domestic businesses to capture market share by positioning as affordable, local alternatives.

Deep dives

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Intro

2min

Understanding Tariffs and Their Impact on Marketing Strategies

3min

The Tariff Effect: Opportunities and Challenges

13min

Exploring Economic Dependence and Innovative Marketing Strategies

3min

Navigating Tariffs: Business Strategies and Opportunities

4min

The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win!

Chapters:

00:00:00 - The Perpetual Traffic Takeoff
00:01:57 - Tariffs, Taxes & Turmoil
00:03:33 - The Hidden Tax Nobody Talks About
00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them)
00:08:02 - Finding Gold in Market Mayhem
00:09:55 - Business Survival Mode: Activated
00:12:37 - Marketing Gymnastics in an Economic Earthquake
00:19:04 - The Next Big Shockwave—Are You Ready?
00:20:22 - Mic Drop, But Not Really—Your Move!

LINKS AND RESOURCES:

Tier 11
Mongoose Media
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Perpetual Traffic
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

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