Perpetual Traffic Trump’s Tariffs: The Marketing Opportunity & Impact Revealed
Feb 7, 2025
Ralph and Lauren dive into the impact of recent tariffs on marketing and business strategies. They discuss the hidden costs and consumer burden associated with these tariffs. The duo reveals how brands can pivot to find opportunities in market chaos, whether selling whiskey in Canada or navigating ads in the U.S. They emphasize the importance of adaptability and community-oriented marketing in uncertain times. Ultimately, it’s about turning economic shake-ups into unique advantages for savvy marketers!
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Tariffs as Taxes
- Tariffs are essentially taxes imposed on imported goods and services.
- These taxes increase the cost for consumers, not the exporting country.
Who Pays Tariffs
- All taxes are ultimately paid by individuals, not countries.
- American companies initially pay the tariffs, then pass the cost onto consumers.
Canadian Store Reaction
- Lauren Petrulo's friend in Canada witnessed a local grocery store pulling American products due to the tariff threat.
- This highlights the immediate impact on businesses and potential job losses.
