The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win!
Chapters:
- 00:00:00 - The Perpetual Traffic Takeoff
- 00:01:57 - Tariffs, Taxes & Turmoil
- 00:03:33 - The Hidden Tax Nobody Talks About
- 00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them)
- 00:08:02 - Finding Gold in Market Mayhem
- 00:09:55 - Business Survival Mode: Activated
- 00:12:37 - Marketing Gymnastics in an Economic Earthquake
- 00:19:04 - The Next Big Shockwave—Are You Ready?
- 00:20:22 - Mic Drop, But Not Really—Your Move!
LINKS AND RESOURCES:
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Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
www.AdRoll.com/PT
https://www.activecampaign.com/
