Trump’s Tariffs: The Marketing Opportunity & Impact Revealed
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The Tariff Effect: Opportunities and Challenges
This chapter explores the multifaceted implications of tariffs on businesses and marketers, emphasizing market uncertainty and consumer price impacts. It explains how tariffs act as taxes on imports, ultimately burdening consumers while providing potential advantages for local brands. The discussion also highlights marketing strategies that can ethically capitalize on changing consumer preferences amid increased tariffs, encouraging businesses to embrace their community-oriented identity.
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