Perpetual Traffic [EXPOSED] What You Need to Know About The Honey Scam
Jan 14, 2025
A digital marketing scandal unfolds as the truth about the Honey browser extension is laid bare. Misattributed commissions and unethical practices are damaging the influencer community. Creators are caught off guard, facing significant losses and potential legal battles. The financial implications raise critical questions about brand trust and the future of affiliate marketing. With sharp insights and revealing analysis, the hosts dissect the fallout and what it means for digital marketers moving forward.
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Honey's Secret Commission Grab
- Honey, owned by PayPal, offered coupon codes via a browser extension.
- It secretly inserted affiliate codes, taking commissions from creators.
Last-Click Attribution Manipulation
- Honey claimed last-click attribution, even without driving traffic.
- This disrupted affiliate marketing and brand partnerships.
Contractual Awareness
- Creators should carefully review contracts with brands.
- Due diligence is crucial, especially regarding affiliate links.