Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Nov 5, 2024 • 38min
7 Key Takeaways to Supercharge Your Business Growth from The Smart Marketer Conference
In this discussion, the importance of in-person connections and networking at conferences is highlighted. Insights from a recent event reveal the power of engaging audiences and transformative relationships. The talk dives into strategies for successful pre-sales and launching products with exclusivity. There's excitement around upcoming webinars for sharing innovative marketing techniques. The hosts also emphasize the importance of niching down and optimizing online course creation to boost business growth.
Nov 1, 2024 • 35min
[BodySculpting Case Study] How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend
Explore the power of brand-building strategies that transcend typical sales tactics. Dive into real-world case studies from the spa and beauty industries, highlighting the importance of a full-funnel marketing approach. Discover how to turn low-priced offers into high-value sales and learn the significance of a strong brand identity. As the holiday season approaches, the hosts emphasize unique, value-driven offers to stand out in a competitive landscape, while data-driven insights refine customer journeys for better results.
Oct 29, 2024 • 55min
How to Charismatically Market Your Business Like Trump, Cowell & Mr. Wonderful
The hosts dive into the crucial role of authenticity in branding, urging business owners to embrace their unique traits. They discuss how charisma can create strong emotional connections, even if polarizing. The conversation highlights the impact of bold marketing strategies and navigating industry challenges while maintaining genuine client relationships. They also explore the intrigue of charismatic leaders and the dual personas of public figures, emphasizing how staying true to oneself enhances connection and engagement.
Oct 25, 2024 • 1h 3min
How Radioactive Octopus Balls Made Us Better Marketers
Dive into the world of masterminds and creative marketing strategies. Discover how AI-generated images are shaking up LinkedIn ads and why sleep hygiene is key for entrepreneurs. The hosts explore the thin line between charisma and narcissism in leadership, while emphasizing the power of community support. They also share the benefits of engaging smaller audiences for better connections and the surprising impact of long-form content on personal branding. Expect plenty of humor and valuable insights on achieving success in business.
Oct 22, 2024 • 1h
The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business!
John Moran, Chief Strategist at Tier 11, shares his expertise in Google ad optimization. He reveals a two-step strategy that led to a 140% revenue boost while cutting ad spend by 27%. The discussion dives into the dynamics of TCPA vs. MaxClicks, the art of smart bidding, and the importance of understanding clients' businesses. Moran emphasizes the value of monitoring backend metrics for transparency and highlights the impact of hyper-segmentation on conversion rates, providing actionable insights for marketers.
Oct 18, 2024 • 51min
[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months
Discover how a keen focus on data-driven decisions and creative strategies led to a remarkable 40% sales boost for an eCommerce brand. The hosts dissect key metrics like customer acquisition costs and demographic insights, showing businesses the importance of simplicity in marketing. They highlight the power of targeted creative advertising and the need to speak your audience's language. Tune in for practical tips on refining your approach and cutting out what doesn’t work!
Oct 15, 2024 • 1h
Declassified: Secret Meta Ad Creative Strategies Revealed!
In this insightful discussion, media buyer John Moran from Tier 11 and creative strategist Lauren Schwartz, formerly of Loft325, dive into the art of merging creativity with effective media buying. They reveal how user-generated content (UGC) often trumps traditional ads, especially in relatable campaigns like pet wellness. The duo shares a compelling case study illustrating the emotional connection that drives ad performance. Plus, they emphasize the power of collaboration between creative teams and media buyers for maximized success.
11 snips
Oct 11, 2024 • 1h
Meta Vs. Google: Enemies No More? How They Work Together with John Moran
John Moran, a traffic and strategy expert from Tier 11, dives into the powerful partnership between Meta and Google for effective marketing. He revisits the Michigan Method, showing how to scale ad campaigns and optimize creative testing for 2024. The conversation also explores advanced audience targeting techniques, budget management, and data analysis to drive conversions. Listeners will learn how to clone successful campaigns and navigate the complexities of digital advertising, making this a must-listen for marketers looking to elevate their game.
Oct 8, 2024 • 42min
Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry
AI marketing expert Russ Henneberry shares insights on maximizing AI tools in marketing. He discusses the common pitfalls marketers face, like the cold start problem, and how to create tailored AI marketing hubs. Discover the importance of customizing AI to align with your brand voice and enhancing content quality. With tips for effective LinkedIn content creation and the future of AI in marketing, this conversation is all about transforming AI from a generic tool into a powerful marketing ally!
6 snips
Oct 4, 2024 • 37min
The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula
Bob Burg, author of The Go-Giver, shares his insights on achieving success by prioritizing value over self-interest. He discusses the transformative mindset shift towards giving and how it fuels business growth. The conversation dives into his five laws of stratospheric success: the Law of Value, Law of Compensation, Law of Influence, Law of Authenticity, and Law of Receptivity. He emphasizes that genuine connections and helping others not only enrich relationships but also lead to financial rewards.
