Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Dec 10, 2024 • 29min
Finally! How to use Google Ads for Lead Generation
In this engaging discussion, John Moran, a digital marketing maestro known for his innovative feeder strategies, joins Ralph Burns to tackle the complexities of Google Ads. They dive into the common pitfalls of spam leads and how to combat them with practical tips. John shares his secret recipe for lead generation success, illustrating how to optimize Performance Max setups. The conversation covers effective scaling strategies for hefty ad budgets and underscores the importance of remarketing to enhance ROI. It's a treasure trove for marketers seeking higher quality results!
16 snips
Dec 6, 2024 • 43min
The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It
Ralph and Lauren dive into the nuances of business planning for 2025. They discuss the importance of evaluating team dynamics and agency partnerships. The duo emphasizes prioritizing resources and testing new initiatives for scalable success. Key insights include aligning goals and adopting a strategy-over-tactics mindset. They also explore finding loyal clients and compare Meta and Google as marketing channels. Plus, they reflect on lessons learned from 2024’s wins and fails to pave the way for future success.
9 snips
Dec 4, 2024 • 1h 3min
How to Solve Your Digital Marketing Attribution Problem Once and for All
John Moran, a digital marketing and data analytics expert, joins Ralph Burns to unpack the challenges of attribution in marketing. They reveal insights on the innovative Tier 11 Data Suite, designed to enhance data accuracy and decision-making. The conversation dives into the pitfalls of traditional tracking methods and the significance of first-party data amidst privacy changes. With anecdotes and practical strategies, they discuss how marketers can optimize ad spend and navigate an increasingly complex digital landscape.
15 snips
Nov 29, 2024 • 33min
Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Discover the hidden power of the Facebook Pixel and its evolution over time. Learn the critical differences between standard events and custom conversions that can transform your ad strategy. The hosts delve into advanced tracking methods that reveal often-missed opportunities. Real-world success stories illustrate how proper data feeds can optimize campaigns and cut ad waste. Plus, uncover how event hierarchies can enhance precision in targeting and drive better results for your business.
Nov 26, 2024 • 37min
Stop Wasting Your Time on MQLs: 5 Steps to Get More SQLs
Ralph and Lauren dive into the differences between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), emphasizing the importance of lead qualification. They offer actionable strategies for optimizing ad algorithms and leveraging CRM data. Transparency between teams and agency partners is highlighted as crucial for maximizing ROI. The hosts also discuss the value of tailored thank-you pages and standard events in digital advertising, aiming to enhance lead quality and drive better business outcomes.
20 snips
Nov 22, 2024 • 49min
The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle
Explore the misconceptions surrounding Conversion Rate Optimization (CRO) and why simply chasing conversion rates can be misleading. Discover the importance of metrics like lifetime value and average order value for long-term success. Learn how platforms like TikTok are transforming the CRO landscape. Raphael Paulin-Daigle shares insights from his journey in marketing and emphasizes a holistic approach to optimize websites effectively. Packed with practical advice and real-world examples, the discussion challenges outdated thinking for genuine business growth.
25 snips
Nov 19, 2024 • 1h 1min
[INSANE Case Study] How to Spend LESS & Make MORE on Meta & Google
John Moran, a digital marketing strategist from the Tier 11 team, joins Ralph to discuss a groundbreaking case study on advertising efficiency. They dive into the Media Efficiency Ratio (MER) and its potential to uncover growth as opposed to the traditional ROAS. Listeners learn about reallocating ad budgets, reducing unnecessary spending, and real-world strategies for maximizing outcomes. Throughout the conversation, they explore the complexities of digital metrics and challenge established marketing norms, offering a fresh perspective on smarter advertising.
Nov 15, 2024 • 1h 1min
YouTube vs. TV: Which Is Better?
Join marketing expert John Moran as he dives into the intriguing world of YouTube advertising versus traditional TV. They dissect the complexities of multi-channel attribution, revealing surprising insights about YouTube's effectiveness in driving conversions. John shares real-world testing strategies, including the importance of post-purchase surveys and ad optimization. Plus, they compare YouTube and Facebook's advertising power and discuss innovative ways to integrate these platforms for smarter marketing solutions.
Nov 12, 2024 • 40min
What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing
Eddie Maalouf, Founder and CEO of BAD Marketing, dives into the future of marketing as he shares insights on affiliate promotions and the rising power of micro-influencers. He emphasizes the importance of authenticity in ads and high-quality video content for local businesses. Eddie outlines strategies for navigating post-holiday marketing and discusses the impact of AI on simplifying campaigns. He predicts a shift in interactive advertising, blending technology with consumer engagement to enhance shopping experiences.
Nov 8, 2024 • 33min
The 3 Most Frequently Asked Questions from Marketers Answered!
Explore the pressing questions marketers have as 2025 approaches. Discover effective strategies for managing campaign expectations and optimizing ad performance. Ralph shares insightful case studies from various sectors, revealing successful tactics from national brands to niche businesses. Learn about the power of user-generated content and the evolving landscape of influencer marketing. This discussion is filled with practical advice to empower your marketing efforts for a successful year ahead.
