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Perpetual Traffic

[Live Demo] How to Determine an Membership/eComm Biz’s nCAC

Mar 28, 2025
In this engaging session, John Moran, a strategist at Tier 11 specializing in digital marketing and financial growth, reveals actionable strategies for scaling businesses. He breaks down crucial metrics like Net Allowable CAC and customer lifetime value while emphasizing the importance of data accuracy. The discussion dives into optimizing membership-first funnels and smart ad spending to avoid scaling pitfalls. Listeners learn how to enhance customer acquisition and retention, making informed decisions for sustainable growth across eCommerce and membership models.
39:17

Episode guests

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Quick takeaways

  • Understanding and calculating Net Allowable CAC is vital for optimizing marketing strategies and balancing customer acquisition costs with long-term value.
  • Leveraging a hybrid business model that combines e-commerce with membership can significantly enhance customer lifetime value and retention efforts.

Deep dives

AppSumo's Impact on Entrepreneurial Costs

AppSumo has become a significant resource for entrepreneurs by offering exclusive discounts on software, enabling business growth without excessive costs. Since its inception in 2010, it has saved users over half a billion dollars, bolstering startups and small businesses. Major technology platforms that first emerged on AppSumo include MailChimp and Zapier, demonstrating the platform's role in facilitating innovative business solutions. The rotating array of tools available allows entrepreneurs to access essential resources at a fraction of the price, enhancing their ability to thrive.

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