In this engaging session, John Moran, a strategist at Tier 11 specializing in digital marketing and financial growth, reveals actionable strategies for scaling businesses. He breaks down crucial metrics like Net Allowable CAC and customer lifetime value while emphasizing the importance of data accuracy. The discussion dives into optimizing membership-first funnels and smart ad spending to avoid scaling pitfalls. Listeners learn how to enhance customer acquisition and retention, making informed decisions for sustainable growth across eCommerce and membership models.
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volunteer_activism ADVICE
Profitable Ad Spending
Ensure paid ad spending is profitable before scaling.
Paid media, while effective for growth, requires careful planning and measurement.
insights INSIGHT
NCAC Target
Setting a smart, scalable NCAC (Net New Customer Acquisition Cost) is crucial for growth.
Upward pressure on CAC during scaling requires careful calculation of a profitable NCAC target.
volunteer_activism ADVICE
Key Metrics
Track key metrics like cost per acquired first-time customer and returning customer.
Focus on scalable volume within or below the NCAC target.
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In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.
Chapters:
00:00:00 – Welcome to Perpetual Traffic: Let’s Get Into It
00:00:17 – Business Models, Boundaries & What We’re Not Sharing
00:02:40 – NAC Unpacked: The Metric That Changes Everything
00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)
00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth
00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability
00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets
00:14:49 – What It Really Takes to Scale Without Burning Cash
00:18:53 – Membership vs E-comm: Mapping the Buyer Journey
00:19:23 – Ads That Stick: How to Push LTV Higher From Day One
00:21:06 – Target Smarter: Tools That Take the Guesswork Out
00:22:48 – Why Subscribers Are the Real Growth Engine
00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack
00:26:07 – Looking Back to Move Forward: What the Data Tells Us
00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook
00:35:01 – Wrapping It Up: Takeaways, Clarity, and What’s Next
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