Perpetual Traffic [Live Demo] How to Determine an Membership/eComm Biz’s nCAC
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Mar 28, 2025 In this engaging session, John Moran, a strategist at Tier 11 specializing in digital marketing and financial growth, reveals actionable strategies for scaling businesses. He breaks down crucial metrics like Net Allowable CAC and customer lifetime value while emphasizing the importance of data accuracy. The discussion dives into optimizing membership-first funnels and smart ad spending to avoid scaling pitfalls. Listeners learn how to enhance customer acquisition and retention, making informed decisions for sustainable growth across eCommerce and membership models.
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Profitable Ad Spending
- Ensure paid ad spending is profitable before scaling.
- Paid media, while effective for growth, requires careful planning and measurement.
NCAC Target
- Setting a smart, scalable NCAC (Net New Customer Acquisition Cost) is crucial for growth.
- Upward pressure on CAC during scaling requires careful calculation of a profitable NCAC target.
Key Metrics
- Track key metrics like cost per acquired first-time customer and returning customer.
- Focus on scalable volume within or below the NCAC target.