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[Live Demo] How to Determine an Membership/eComm Biz’s nCAC
Mar 28, 2025
In this engaging session, John Moran, a strategist at Tier 11 specializing in digital marketing and financial growth, reveals actionable strategies for scaling businesses. He breaks down crucial metrics like Net Allowable CAC and customer lifetime value while emphasizing the importance of data accuracy. The discussion dives into optimizing membership-first funnels and smart ad spending to avoid scaling pitfalls. Listeners learn how to enhance customer acquisition and retention, making informed decisions for sustainable growth across eCommerce and membership models.
38:03
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Quick takeaways
- Understanding and calculating Net Allowable CAC is vital for optimizing marketing strategies and balancing customer acquisition costs with long-term value.
- Leveraging a hybrid business model that combines e-commerce with membership can significantly enhance customer lifetime value and retention efforts.
Deep dives
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