Perpetual Traffic cover image

[Live Demo] How to Determine an Membership/eComm Biz’s nCAC

Perpetual Traffic

CHAPTER

Understanding Customer Acquisition Costs and Retention Strategies

This chapter highlights the critical role of understanding customer acquisition costs (CAC) in paid media campaigns for membership and eCommerce businesses. It outlines strategies to set acquisition targets, reduce churn, and maximize customer lifetime value through effective email marketing and conversion rate optimization.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode