Perpetual Traffic cover image

[Live Demo] How to Determine an Membership/eComm Biz’s nCAC

Perpetual Traffic

CHAPTER

Maximizing Ad Spend in eCommerce

This chapter delves into the critical assessment of financial reviews focusing on ad spending in membership and eCommerce businesses. The speakers discuss vital metrics such as lifetime value (LTV) and cost of goods sold (COGS), stressing the importance of data accuracy for profitable growth. They also explore the interdependence of digital memberships and e-commerce revenue streams, highlighting strategies to minimize risks in paid media investments.

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