Perpetual Traffic 3 Jaw-Dropping Takeaways from Shoptalk & SXSW
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Apr 4, 2025 Ralph and Lauren dive into their whirlwind experiences at major marketing conferences. They discuss the absurd costs of vendor booths and the strange but humorous encounters along the way. Lauren reveals the power of embracing 'radical inconsistencies' in marketing to resonate with Gen Z. The conversation turns to innovative loyalty strategies, like using shopping data to engage customers. Expect a mix of wild stories and eye-opening insights on the future of brand building and customer experience.
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Childhood Home Recording
- Lauren Petrullo reflects on the surreal experience of recording a podcast in her childhood home.
- She recalls a difficult past there, including paranormal experiences and family tensions.
ShopTalk Extravagance
- ShopTalk booths cost vendors $20,000 to $200,000, including lavish setups like custom Ugg slippers and IV lounges.
- One brand, Disco, even offered an IV lounge, highlighting the extravagance of the event.
ShopTalk Swag Hunt
- Prioritize the vendor floor swag hunt at ShopTalk to get the most out of your experience.
- Attentive offered customized Ugg slippers, and Rebuy had unique e-commerce tarot cards.