Perpetual Traffic How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs
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Apr 8, 2025 Recent tariffs are reshaping the marketing landscape, creating challenges and opportunities. The hosts reveal how many industries are struggling with rising costs and ad inefficiencies, including a staggering $1.2 million in wasted budgets. They suggest that now is the perfect time for bold advertising strategies, drawing insights from the 'Warren Buffet mindset.' Innovation thrives in chaos, and businesses are encouraged to pivot and adapt to these changes. Sustainability may also rise from adversity, using recycled materials and advanced technologies to create new possibilities.
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Wasted Ad Spend Anecdote
- Ralph Burns' agency found $1.2 million in wasted ad spend for a client heavily impacted by tariffs.
- The waste was primarily in overspending on brand and Amazon advertising, common tactics used by agencies to inflate their own performance metrics.
Efficient Ad Spend
- Focus on the efficiency of ad spend and management.
- Optimize your spending strategies to maximize results.
Platform Priorities
- Meta and Google often prioritize their own metrics, sometimes at the expense of advertisers' efficiency.
- They may overspend on brand campaigns or target repeat users to inflate engagement metrics, leading to wasted ad spend.