Perpetual Traffic (Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
21 snips
Mar 21, 2025 
Join John Moran, a digital marketing guru formerly at Solutions Eight, as he discusses why ROAS is a relic. He reveals a new, more reliable metric essential for scaling your business effectively. Dive into strategies for using Meta and Google in harmony to boost conversions, and uncover the importance of multi-channel attribution. With real-world case studies and focused budgeting tactics, Moran emphasizes treating marketing as an investment. Get ready to rethink your approach and maximize ad performance like a pro!
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Product Focus in Google Ads
- Analyze your Google Ads product list, sorted by cost, to identify spending habits.
- Ensure the top 5 products align with your business goals; if not, restructure campaigns.
Profit-First Marketing
- Prioritize best-selling, high-profit products for cold traffic, especially on platforms like Meta.
- Don't be fooled by high ROAS on low-profit items; focus on overall business growth.
Beef Cheek Success Story
- John Moran shares a case study where shifting Meta ad spend to a higher-profit product increased gross margin from 52% to 54%.
- This change also significantly improved customer acquisition cost (CAC) and new customer sales.