Join John Moran, a digital marketing guru formerly at Solutions Eight, as he discusses why ROAS is a relic. He reveals a new, more reliable metric essential for scaling your business effectively. Dive into strategies for using Meta and Google in harmony to boost conversions, and uncover the importance of multi-channel attribution. With real-world case studies and focused budgeting tactics, Moran emphasizes treating marketing as an investment. Get ready to rethink your approach and maximize ad performance like a pro!
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volunteer_activism ADVICE
Product Focus in Google Ads
Analyze your Google Ads product list, sorted by cost, to identify spending habits.
Ensure the top 5 products align with your business goals; if not, restructure campaigns.
insights INSIGHT
Profit-First Marketing
Prioritize best-selling, high-profit products for cold traffic, especially on platforms like Meta.
Don't be fooled by high ROAS on low-profit items; focus on overall business growth.
question_answer ANECDOTE
Beef Cheek Success Story
John Moran shares a case study where shifting Meta ad spend to a higher-profit product increased gross margin from 52% to 54%.
This change also significantly improved customer acquisition cost (CAC) and new customer sales.
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In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today’s digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you’re still optimizing for ROAS, you’re probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.
Chapters:
00:00:00 - Welcome Back: Why ROAS is Failing You
00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)
00:00:23 - The Metrics That Actually Drive Business Growth
00:01:20 - Meta + Google: The Ultimate Ad Strategy
00:02:39 - Real-World Case Study: How This Brand Crushed It
00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
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