John Moran

Join John Moran, a digital marketing guru formerly at Solutions Eight, as he discusses why ROAS is a relic. He reveals a new, more reliable metric essential for scaling your business effectively. Dive into strategies for using Meta and Google in harmony to boost conversions, and uncover the importance of multi-channel attribution. With real-world case studies and focused budgeting tactics, Moran emphasizes treating marketing as an investment. Get ready to rethink your approach and maximize ad performance like a pro!