Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 1)
Feb 25, 2025
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Josh Hill, VP of Employee Success at Tier 11 and former Australian military captain, shares his expertise in building high-performing teams. He presents a foolproof framework for hiring A+ players, emphasizing the need to align core values and avoid emotional biases. Josh discusses the critical steps that prevent hiring chaos and advocates for a structured process over gut instincts. Plus, he dives into how to see new hires as valuable investments and the impact of AI on the recruiting landscape, all while keeping the conversation lively and engaging.
Establishing core values is essential for successful hiring, ensuring new employees align with the company's culture and contribute effectively.
Creating a detailed job map clarifies expectations for roles, streamlining recruitment and helping new hires succeed from day one.
Leveraging employee referrals can enhance the quality of hires, as current employees can effectively advocate for the company culture and values.
Deep dives
Transforming Top of Funnel Advertising
Connected TV advertising combined with display retargeting presents an effective strategy for engaging prospective customers at the top of the funnel. By utilizing platforms like Ad Critter, businesses can implement targeted advertising without the exorbitant costs associated with traditional TV ads, such as Super Bowl commercials. This comprehensive approach allows businesses to not only reach their audiences but also to remind them of their services and convert leads into revenue. The initial tests at Tier 11 have yielded impressive results, demonstrating the potential of this advertising strategy in driving customer acquisition.
Core Values as a Recruitment Foundation
Establishing core values is crucial for successful hiring and organizational growth. Companies often rush to fill positions without first analyzing their fundamental values and culture, which can lead to poor hiring decisions. A solid understanding of what constitutes the company’s culture ensures that new hires resonate with those core values and can effectively contribute to the team. This foundational work not only enhances recruitment but also fosters an environment where employees align with the company's vision, maximizing team cohesion and performance.
The Importance of Clear Job Mapping
Creating a detailed job map is essential for effective hiring and performance management. This document should outline the expectations, core accountabilities, and measures of success for each role, serving as a comprehensive guide for both hiring managers and potential candidates. By defining the responsibilities and objectives clearly, organizations can streamline the recruitment process, ensuring candidates understand their expected contributions from day one. This clarity prevents miscommunication and sets new hires up for success within the organization.
Leveraging Employee Referrals for Recruitment
Utilizing employee referrals can significantly enhance the quality of new hires, as current employees are often the best advocates for the company culture and values. Incentive programs that reward employees for successful referrals encourage them to actively participate in recruiting talent, creating a direct and beneficial recruitment channel. However, organizations should still treat referred candidates as part of a comprehensive hiring process to ensure fairness and alignment with job requirements. This strategy not only attracts suitable candidates but also reinforces a positive company culture.
Selling the Company as a Subscription Product
Attracting top talent requires a shift in perspective where companies effectively sell themselves to prospective employees. This involves understanding the candidates' motivations and crafting a compelling narrative around the opportunities provided by the company, akin to a subscription product. When engaging with candidates, especially those who may not be actively seeking new roles, transparency and confidence in communicating what the company offers are key. This approach not only respects the candidate's current situation but also positions the company as an attractive choice for prospective employees looking for career advancement.
Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a team that actually scales your business. Whether you're looking to offload the 80% that’s draining your soul or you just want to stop hiring people who “seemed great” but ended up ghosting you in three months, this episode is your new best friend. Oh, and there may or may not be some good-natured roasting of Josh’s Australian pronunciation of "HR."
Chapters:
00:00:00 - Welcome to Perpetual Traffic
00:00:47 - Flashback Files: What You Missed
00:01:59 - Enter Josh Hill: The Hiring Architect
00:02:46 - Military Precision Meets HR Strategy
00:04:23 - Hiring Without Core Values? Good Luck
00:07:35 - The Blueprint for Hiring Excellence
00:12:19 - The Three Phases You Can’t Skip
00:16:12 - The Map That Prevents Hiring Chaos
00:18:35 - Emotion vs. Logic: The Ultimate Hiring Battle
00:21:14 - Employees as Subscribers, Not Just Hires
00:22:49 - The Clone Trap: Hiring Yourself Over & Over
00:25:33 - Gut Instincts vs. Process: The Hiring Gamble
00:28:17 - AI, Automation & The New Hiring Reality
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
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