Perpetual Traffic How Meta Ads Manager Is Lying to You & What You Can Do About It
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Feb 28, 2025 Ralph and Lauren dive into Meta's audience segmentation, revealing why in-app metrics can mislead your ad strategies. They discuss the crucial distinctions between new, engaged, and existing customers that impact your ad spend. Lauren shares surprising insights on how many brands are faltering in AI-driven customer engagement. They highlight the necessity of external tools to verify metrics, advocating for skepticism towards performance data provided by Meta. Expect critical insights sprinkled with humor and practical tips to optimize your advertising efforts.
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Use AI Chatbots
- Implement AI chatbots for customer service to improve lead generation and qualification.
- Many large brands are missing out on this opportunity.
Know Your NCAC
- Determine your new customer acquisition cost (NCAC) before scaling ad spend.
- Knowing your NCAC helps ensure profitable growth and prevents overspending.
In-App Metrics Can Be Misleading
- In-app metrics on platforms like Meta can be misleading when calculating NCAC.
- They often misrepresent new customer acquisition and blend audiences.