Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Feb 18, 2025
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Join Ralph and Lauren as they dissect the most bizarre and cringe-worthy Super Bowl ads from this year. From a disturbing Coffee Mate tongue ad to Tubi’s wild cowboy-themed mishap, they cover it all. They also delve into the unexpected political statements in ads, including a Canadian commercial that stood out. Plus, they reflect on the emotional highs and lows of advertisements, and Tom Brady's jaw-dropping watch deal. This candid critique reveals what works, what doesn't, and why we can't stop watching.
The podcast highlights that some Super Bowl ads can provoke strong emotional reactions, making them memorable even if they are cringeworthy.
Political themes in Super Bowl advertisements can attract attention but also risk alienating parts of the audience, requiring careful messaging strategies.
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Memorable and Cringeworthy Super Bowl Ads
The conversation delves into the emotional impact and effectiveness of various Super Bowl ads, sharing both positive and negative reactions. For instance, commercials like the Coffee Mate featuring an exaggerated tongue provoked disgust but were notably memorable, while others, such as Tubi's cowboy-themed ads, failed to resonate due to their unsettling presentation. Acknowledgment of the Dove ad's empowering message showed the potential to connect emotionally, showcasing the importance of aligning brand values with viewer sentiments. This examination underscores how even the most off-putting ads can achieve effectiveness through memorable shock value.
Political Overtones and Timing in Advertising
The inclusion of politically charged advertisements during the Super Bowl raised eyebrows, particularly with Ontario’s provincial ad aired shortly after a presidential appearance. This advertisement highlighted trade relations with America amidst tariffs, signaling a strategic move to resonate with a vast audience of 127.7 million viewers. The dialogue also points out the risk of merging sports and politics in entertainment spaces, with suggestions that such overt political statements could alienate segments of the audience. This discussion encourages marketers to balance messaging with the diverse perspectives of the viewing public, especially during high-stakes events.
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss.
Chapters:
00:00:00 – The Return: Ralph & Lauren Take on Round 2
00:00:39 – The Ads That Made Us Cringe (Seriously, Why?)
00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered
00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed)
00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More
00:19:26 – The Biggest Letdowns: Ads That Flopped Hard
00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025
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