Perpetual Traffic

How to Use Video to Sell Stuff….The Right Way with Ian Garlic

14 snips
Mar 14, 2025
Ian Garlic, the founder of Video Case Story and a leading expert in video marketing, shares insights on leveraging video to boost sales more effectively. He emphasizes that simply creating more videos isn't enough; a strategic approach is crucial. Ian discusses how to map the customer journey and the importance of post-purchase engagement. He highlights the four essential videos every business needs, the impact of AI in marketing, and how to ethically use fear in marketing to drive conversions.
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ADVICE

Prioritize Sales or Metrics

  • Decide whether you're prioritizing sales or large metrics initially.
  • Focus on addressing customer concerns and building trust through video.
INSIGHT

Recreate Buying Process on Video

  • Recreate the buying process on video, addressing customer questions and concerns.
  • Use video to showcase your process and build trust with potential clients.
ADVICE

Leverage YouTube's Algorithm

  • Leverage YouTube's algorithm by sending targeted traffic to specific videos.
  • Create a suite of videos that address various aspects of the customer journey.
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