Good Content with Shannon McKinstrie

Discover how to turn customer insights into captivating Reels that attract and convert! Explore fun prompts like 'POV: You find/found' and 'Not to be dramatic,' along with examples to bring your testimonials to life. Learn how to create content that makes clients feel seen and heard while utilizing visual storytelling to showcase products. This engaging discussion emphasizes the power of sharing experiences and using customer feedback to enhance your marketing strategy effortlessly.

Explore the game-changing shift from product-focused marketing to highlighting customer experiences. Discover how testimonials and client feedback can transform your messaging into something truly relatable. Learn to analyze reviews for effective content creation and gain insights from client interviews. Plus, uncover three essential questions to enhance your understanding of buyers' motivations and elevate your marketing strategy. This approach promises to captivate audiences and boost your sales!

Dive into the power of personal storytelling in content creation! The discussion reveals how sharing your unique journey can forge deeper connections with your audience. Learn how using 'I,' 'Me,' and 'Our' in your content can transform ordinary posts into engaging conversations. Discover examples of viral reels that highlight this approach, and get tips on crafting valuable content that resonates. It's all about moving from basic hooks to relatable interactions, making followers feel like they're chatting with a friend!

If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. In this episode we’ll be covering:My own business journey with Instagram Stories and how they changed everything.Finding the best way to tailor stories to your business and lifestyle - there’s no wrong way!Strategically using stories to make sales (I’ll walk you through my go-to method!)Sharing daily stories and connecting over mundane day to day activities.  Using your goals to define your story strategy.More episodes:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday MomentsEpisode 043: We’re Getting Back to Basics and Loving Our ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Explore how relatable humor can elevate your social media presence and connect you with your audience. Learn tips for injecting humor into your content, from timeless prompts to utilizing trending memes. Discover the power of ChatGPT for generating creative ideas that resonate with your followers. Understand that humor isn't a must for everyone, as success can also come from other forms of content. Embrace the journey of trial and error as you refine your strategies for engaging, shareable posts.

Unlock the secrets of social media success by mastering the three S's: Simple, Shareable, and Specific. Dive into practical tips for creating content tailored to your audience’s preferences on platforms like Instagram and TikTok. Discover how relatable scenarios can boost engagement and help escape the dreaded 'view jail.' Explore real-life examples of humor and clarity that make content irresistible to share, and learn to fine-tune your message to resonate with followers.

Unravel the secrets of the Instagram algorithm! Discover how it aims to keep users engaged with quality content. Learn about the importance of different types of engagement like likes and shares. Explore the differences between connected and unconnected reach, and check out some trending viral reels for inspiration. Find out how to make your content work for you with practical ideas that can boost visibility and attract followers!

Are hashtags really dead? This podcast dives deep into their evolving role in social media strategy. Discover how to effectively use hashtags to boost content visibility and engagement. The host shares insights from personal experiments and client results, revealing the perfect number of hashtags to use. Learn about the relationship between hashtags, keywords, and algorithms to connect with the right audience. Plus, get tips on integrating keywords into your content strategy for maximum impact!

I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week!In this episode we’ll be covering:All the Instagram updates that happened over the weekend and how to make the most of the changes.Impacts of the new Instagram grid update and how you might be able to adapt, even if it isn’t ideal.I’m sharing my go-to tool for editing short form videos for Instagram and TikTok, plus I’ll walk you through my favorite features!How I got my start editing video - you may not have heard this story yet!Diversifying content platforms, while you may have a favorite, it’s still good to repurpose content to use on others.Other episodes you might have missed:Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityLinks to reels in this episode:Reel # 1: ScriptsReel # 2: Bodydoubling Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Explore dynamic content creation strategies that captivate audiences through variety. Learn about the 4H Method for blending life and business storytelling. Discover how mundane, personal experiences can create relatability and trust with your followers. Embrace the power of authentic moments to form deeper connections. Engage your audience as if they're interacting with a friend, making your content feel personalized and engaging. Unleash the potential of offline experiences to inspire relatable narratives and meaningful engagement.