Dive into the power of self-awareness in marketing! Discover how your true passions can enhance content creation and resonate with your audience. What topic could you confidently discuss on national TV? Learn to harness your enthusiasm and turn it into magnetic content. Real examples show how popular phrases and branding can boost relatability. It's time to reset, pivot, or even rebrand if your content feels stale. Uncover the secret to becoming a go-to expert by aligning your interests with current trends!
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volunteer_activism ADVICE
Focus on Your Passion Topic
Identify the one topic you can talk about confidently as if on national TV.
Focus your content creation on this to engage your audience authentically.
question_answer ANECDOTE
Personal Content Creation Journey
Shannon has been the go-to content creator in her circle since the 90s.
She naturally loves marketing and content production from her education and career experiences.
insights INSIGHT
Leverage Familiar Brands & Words
Using popular brands and relatable phrases makes content more approachable and attention-grabbing.
This strategy helps creators come across as experts and connect with broader audiences.
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Let’s talk about self-awareness in marketing and why truly loving your topic is your secret sauce for both content creation and business growth. I have a question for you today: what’s that one thing you could jump on national TV and feel confident sharing? Because when you tap into that area of expertise, your excitement lights up your audience, and your content becomes magnetic. We’ll walk through real examples where you can sense the creator’s passion, and discuss how borrowing popular words, phrases, or brands can help make your content relatable and attention-grabbing. If your social content feels bland or forced, this episode is your permission slip to reset, pivot, or even rebrand if what you’re talking about no longer excites you.
In this episode we’ll be covering:
Self awareness in digital marketing and creating content you genuinely love.
Discovering the one topic you can passionately talk about, even on national TV.
Going beyond simple tips and creating genuine connection that your audience can feel.
Using popular phrases, brands, and hooks to make your content more relatable.
The importance of being the go-to expert in your unique area of expertise.
Ways to make content relevant to current events and seasons for increased engagement.
Good Content with Shannon McKinstrie