Only 3% of your audience is ready to buy instantly, but they often need to see your content 77 times first. Discover the power of anticipation marketing and how strategic consistency can build trust with potential buyers. A captivating Instagram reel that tells a story can turn casual viewers into eager customers. Learn effective strategies that emphasize quality content over mere follower counts. Plus, get ready to create your own engaging reel that hooks your audience and drives sales!
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insights INSIGHT
3% Ready, 77 Views Needed
Only 3% of your audience is ready to buy your product at the moment you post.
It typically takes about 77 exposures to your content for a customer to decide to buy.
volunteer_activism ADVICE
Diversify & Repeat Content
Use multiple platforms to increase exposure and build trust with your audience.
Consistent, repeated content across channels helps achieve the 77 impressions needed to convert buyers.
volunteer_activism ADVICE
Build Anticipation Before Launch
Use anticipation marketing by teasing and talking about your product well before launch.
This builds excitement and readiness to buy by the time your product is available.
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Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately. I was ready to buy without hesitation, and I’m breaking down exactly why this particular reel was so effective, so you can recreate your own.
In this episode we’ll be covering:
Social Media Marketing World recap, I am so honored to have been a speaker this year!
The fascinating stats I learned during Brenna McGowan’s session on Anticipation Marketing.
Consistency in your content marketing strategy, building trust and awareness through repeated exposure.
Not relying on a single platform to market your business, instead diversifying your content and creating multiple touchpoints for your audience to connect with you.
The formula I want you to try this week to create your own reel that makes people want to buy instantly.
Plus, a sneak peek of what we’ll discuss on next week’s episode!
Good Content with Shannon McKinstrie