Good Content with Shannon McKinstrie Repurpose Your Content for More Impact with Less Effort
Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference between reposting and repurposing, why repurposing is the way to go, and how content performs differently across platforms like LinkedIn, TikTok, and Instagram. We’ll also look at what typical engagement rates are, and review real examples as I walk you through how I would repurpose those posts if they were my own.
In this episode we’ll be covering:
- Why everyone should be repurposing content for social media marketing.
- The difference between repurposing and simply reposting.
- Strategies for tailoring content to different platforms like LinkedIn and TikTok.
- Converting your content into multiple formats, from reels to newsletters, with minimal effort.
- Real examples of how I would repurpose viral content for various industries.
Links in this episode:
Content I’ve Repurposed:
Other episodes you might have missed:
- Episode 010: Turning Testimonials into Engaging Content for More Sales
- Episode 033: Turn Your Content into Swipe-Worthy Carousel Posts
- Episode 053: Use Customer Insights to Create Reels That Attract and Convert
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