We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
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Apr 1, 2025
B-roll isn’t boring; it’s a timeless tool that enhances your storytelling. Pair it with trending audio and quality text to captivate your audience. Discover how to select the perfect sounds on Instagram to elevate your videos. Quality engagement trumps quantity when creating content, so focus on resonating with your audience. The journey into social media marketing highlights the joy of genuine connections. Embrace humor and helpful tips to make your content shareable and impactful.
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question_answer ANECDOTE
Shannon's Lifelong Love for Filming
Shannon McKinstrie shares her lifelong passion for documenting with a camera, starting from childhood and through her broadcast career.
She always had a camcorder in her hand, filming family and friends, which shaped her love for content creation.
volunteer_activism ADVICE
Quality Trumps Daily Posting
You do not have to post every day on social media; focus on quality over quantity.
Posting fewer times with epic quality videos can grow your audience better than daily posting with low effort.
insights INSIGHT
B-roll Is Not Dead
B-roll is a timeless content tool, not invented by social media, and highly effective when paired with trending audio and good copy.
"Boring" b-roll works well because it's about the story and context your content tells, not fancy shots.
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You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works. Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard.
In this episode we'll be covering:
Step by step instructions on how to find the perfect trending audio on Instagram to pair with your b-roll video clips, including what key indicators I look for when picking out a sound.
A quick peek at what my journey into social media marketing looked like, all the way back to high school when I always had a camera in my hand.
Always quality over quantity, you don't need to post daily. Instead, focus on creating quality content that resonates with your audience.
B-roll is far from dead! It's a timeless tool that can add depth and context to your stories. Pair it with trending audio and captivating text, and your b-roll will be anything but boring.
Keeping your marketing strategies timeless with content that's simple and specific, yet shareable. Make them feel heard, introduce humor, or share helpful tips to build genuine connections.
Good Content with Shannon McKinstrie