Good Content with Shannon McKinstrie Use The Relatable Expert Hook to Create Your Next Helpful Reel
When you create content you’re passionate about, your audience feels it, and that authenticity leads to better engagement and faster growth for your brand. Today, we’re talking about my tried and true R.E.P. hook formula: Relatable, Expertise, and Personal. We’ll discuss how to infuse these elements into your reels, using relatable words, recognizable brands or phrases, and personal storytelling to create effortless, trust-building content. I also share tips on structuring your hooks on screen, demoing in your videos for maximum impact, and using your own expertise without overthinking it.
In this episode we’ll be covering:
- What it really means for your Instagram content to go viral.
- How to craft your on screen hooks using the R.E.P. formula: Relatable, Expertise, and Personal.
- Overcoming content creation overwhelm by focusing on what truly excites you.
- Real-life example from a client who had a reel go viral using this exact formula.
- Tips for integrating personal stories and professional expertise to build trust and relatability.
- Examples of effective hooks for different industries like nutrition, fitness, and design.
Links to reels in this episode:
Other episodes you might have missed:
- Episode 051: Start Talking About Yourself in Your Content
- Episode 054: Is There Enough “You” In Your Content?
- Episode 059: Are You Talking About What You Love?
- Episode 060: Nail Your Short Form Videos with This Simple Formula
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!