Good Content with Shannon McKinstrie Use Customer Insights to Create Reels That Attract and Convert
Mar 18, 2025
Discover how to turn customer insights into captivating Reels that attract and convert! Explore fun prompts like 'POV: You find/found' and 'Not to be dramatic,' along with examples to bring your testimonials to life. Learn how to create content that makes clients feel seen and heard while utilizing visual storytelling to showcase products. This engaging discussion emphasizes the power of sharing experiences and using customer feedback to enhance your marketing strategy effortlessly.
AI Snips
Chapters
Transcript
Episode notes
Jewelry Matching Necklace Story
- A jewelry designer received a testimonial about couples buying matching necklaces unexpectedly.
- This insight helped create engaging reels showcasing the emotional connections tied to the product.
Create Reels Using Customer Testimonials
- Use customers' testimonials to create reels using "POV: You find/found" format.
- Pair B-roll and text to showcase the product as an experience, not just an item.
Use POV Prompt to Highlight Benefits
- Use "POV you find/found" to depict the customer's solution and outcome.
- Highlight what the product does for the customer, focusing on experience and benefits.