Discover how minor adjustments can transform your social media content into engaging experiences. Learn the power of relatable storytelling and emotional resonance in captivating your audience. Uncover the importance of personal branding, even for businesses, and how treating accounts like personal profiles fosters community. Explore the effectiveness of Instagram stories and behind-the-scenes glimpses to strengthen connections. Get inspired by real-world examples from diverse industries to elevate your content game!
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volunteer_activism ADVICE
Small Text Tweaks Boost Engagement
Small tweaks to your reel's text or hooks can greatly boost engagement and relatability.
Adding one more descriptive or identifying word makes your content catch attention instantly.
insights INSIGHT
Content Connects Through Feelings
Content should evoke feelings such as nostalgia, helpfulness, or belonging.
People buy based on feelings, wanting to relate and see a better version of themselves.
question_answer ANECDOTE
Wine Stopper Reel Example
Example reel: A girl finds "the wine stopper" on Amazon with "the" capitalized for impact.
Simple word emphasis and relevant emojis attract a specific audience instantly.
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Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small changes can make, whether it’s adding a descriptive word or slightly tweaking your messaging, to make your content feel more relatable. I’m sharing examples from various industries like travel, real estate, and home decor, and showing you exactly how these creators have crafted content that instantly captures your attention and builds a sense of belonging. We’ll talk about the importance of personal branding, yes, even if you’re a business, and why treating your business account like a personal account is key to building real community online.
In this episode we’ll be covering:
How small tweaks in your reels text or hooks can boost engagement and relatability.
Creating content based on feelings, like nostalgia, helpfulness, or a sense of belonging.
Using hyper specific, identifying words and personal brand storytelling in your content.
Treat your business account like a personal account for genuine connection and community.
Using Instagram stories and behind the scenes content to build stronger relationships.
Good Content with Shannon McKinstrie