Good Content with Shannon McKinstrie Nail Your Short Form Videos with This Simple Formula
Let’s break down exactly how to nail your short form videos without feeling overwhelmed, whether you’re creating Reels, YouTube Shorts, or TikTok videos. In this episode, I’m sharing real examples of reels that have exploded with engagement and how the three S’s apply every single time.. We’ll discuss why certain words work so well to make your videos relatable and actionable and the importance of specificity in your hooks to truly connect with your audience and increase shares. We even cover how to benchmark what viral really means for you, average engagement rates, and leveraging trends that make your content instantly relatable.
In this episode we’ll be covering:
- Quickly creating reels that focus on simplicity, specificity, and shareability - the three S's
- What going viral could look like for your account and typical engagement rates you can expect..
- Importance of using relatable and specific hooks to increase engagement.
- Why showing the desired end result first in short form video grabs attention quickly
- Using intentional word choices to create easy, actionable content
- Leveraging specificity in video hooks such as locations, occasions, and brands.
Links to reels in this episode:
- Reel #1: Design and Delights Stamp vs Wallpaper
- Reel #2: All Inclusive Resort
- Reel #3: Mental Load Kids Clothing Swap
- Reel #4: Jaws Trend
Other episodes you might have missed:
- Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
- Episode 021: Getting Your Audience to Care About Your Content
- Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
- Episode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
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