Dive into the heart of social media as the discussion revolves around the importance of authentic storytelling. Explore how sharing personal experiences can foster genuine connections. Say goodbye to perfectly curated content and embrace the beauty of everyday moments. Learn the art of engaging narratives using timelines and discover what to highlight on your grid. Rediscover the real purpose of social media by bringing more of 'you' into the equation!
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insights INSIGHT
Social Media's True Purpose
Social media's original purpose is human connection and storytelling, not just polished, perfect content.
People crave authentic, behind-the-scenes glimpses and real stories to feel connected.
insights INSIGHT
Post-2020 Social Media Shift
After 2020, social media shifted to impersonal content focused only on tips and value, losing the human element.
This caused users to feel disconnected as content became overly polished and business-like.
question_answer ANECDOTE
Personal Story Inspires Content
Shannon shared a simple reel of preparing a surprise happy hour to celebrate meeting her husband 15 years ago.
This mundane moment became meaningful content by adding personal storytelling and human emotion.
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Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal.
So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation.
In this episode we’ll be covering:
The real purpose of social media and why you need to share your personal stories and experiences.
Trading in perfectly curated grids to embrace storytelling and sharing real, less edited content.
Sharing personal stories from your daily life or business that maintain the human element to connect and engage with others.
What to pin at the top of your grid, including my favorite!
Using timelines in your content to draw people into your experience and build a more engaging narrative (yesterday, last week, etc.)
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)
Good Content with Shannon McKinstrie