Good Content with Shannon McKinstrie Is There Enough “You” In Your Content?
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Mar 25, 2025 Dive into the heart of social media as the discussion revolves around the importance of authentic storytelling. Explore how sharing personal experiences can foster genuine connections. Say goodbye to perfectly curated content and embrace the beauty of everyday moments. Learn the art of engaging narratives using timelines and discover what to highlight on your grid. Rediscover the real purpose of social media by bringing more of 'you' into the equation!
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Social Media's True Purpose
- Social media's original purpose is human connection and storytelling, not just polished, perfect content.
- People crave authentic, behind-the-scenes glimpses and real stories to feel connected.
Post-2020 Social Media Shift
- After 2020, social media shifted to impersonal content focused only on tips and value, losing the human element.
- This caused users to feel disconnected as content became overly polished and business-like.
Personal Story Inspires Content
- Shannon shared a simple reel of preparing a surprise happy hour to celebrate meeting her husband 15 years ago.
- This mundane moment became meaningful content by adding personal storytelling and human emotion.