Dan Kennedy's Magnetic Marketing Podcast

The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we want to narrow our focus to a specific group of people? Wouldn't it be better to sell to everyone? Wildly successful entrepreneur and CEO Max Simon knows there's wisdom in alienating everyone but those who truly resonate with you. In his interview with Dave Dee, Max explains why identifying your tribe is critical to your business's success, and he outlines the simple steps anyone can start taking to discover who their core customers are. MagneticMarketing.com NoBSLetter.com

Dan Kennedy personally refers to Joe Vitale as an "online marketing genius", but he's also been more widely referred to as "the Buddha of the Internet" for his unique combination of expertise on the topics of marketing and spirituality. With such high praise, how exactly does Joe use his mastery of these subjects to create a sales frenzy online? In Dan's interview with Joe, he gets the inside scoop on the three key elements of his extremely effective "Hypnotic Selling Formula", as well as other strategies and techniques he uses to take advantage of cross promotion opportunities and marketing information products online. MagneticMarketing.com NoBSLetter.com

Ever wonder how top level business executives manage to juggle their seemingly endless list of tasks? Dave Dee gets an inside look as he interviews exceptional CEO and lifelong entrepreneur, Chris Hurn. Chris dives into what his tough experiences as a kid taught him about hustle and hard work, and further outlines some of his key beliefs and strategies for balancing his responsibilities while setting up his multiple businesses for success. MagneticMarketing.com NoBSLetter.com

Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers. The two Dans ("Doberman Dan" and Dan Kennedy) discuss what newcomers tend to get wrong about copywriting most often, as well as the research strategies they swear by that consistently give their marketing a top-notch competitive edge. MagneticMarketing.com NoBSLetter.com

If you know anything about sales or selling, then you'll know it's the farthest thing from easy. So what exactly does it take to become a top tier high income sales professional? Dave Dee interviews sales expert and consultant Steve Clark to get the inside scoop on how to become what he calls a "superstar salesperson". As one of Dan Kennedy's co authors for his book, Peak Performers, Steve is able to provide the specific do's and don'ts for taking your sales game from barely surviving to thriving. MagneticMarketing.com NoBSLetter.com

Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing. Using a case study published by Wired magazine, as well as Bob Stone's Successful Direct Marketing Methods book, Dan Kennedy discusses strategies for A/B split testing and how you can better put the data you've gathered to good use. MagneticMarketing.com NoBSLetter.com

It's the "chicken and the egg" paradox that's been frustrating entrepreneurs for years: You can't have a business without first building a list, but no one will join your list unless you already have a business. Which comes first? Online marketing expert Alex Mandossian would argue we're focusing on the wrong goal entirely. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Alex explains how becoming a social influencer and an authority within your niche online is key to growing both your business and your list at the same time, and illustrates in detail the Grand Unification Theory of Social Influence (GUTSI) for making it all happen. MagneticMarketing.com NoBSLetter.com

Are you letting mindless distractions keep you from reaching your desired level of success? As technology advances, it's only becoming more difficult to differentiate what is relevant to your goals and what is merely part of the vast ocean of information and chatter. Joined by professional author, speaker, business mentor and longtime friend Lee Milteer, Dan Kennedy discusses why we are so easily derailed from our most important tasks and provides excellent strategies for removing false obstacles, improving concentration and increasing our speed of implementation. MagneticMarketing.com NoBSLetter.com

The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base. Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called Diana's Cucina & Lounge), to discuss the major pillars of her marketing activity that fuel the business and keep customers coming back again and again. MagneticMarketing.com NoBSLetter.com

As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coauthor of Dan Kennedy's book No B.S. Grassroots Marketing, has some valuable answers to that question. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Jeff uses real life examples to illustrate key advertising and promotional techniques for local businesses that create long lasting profitability without requiring thousands of dollars or extra effort. MagneticMarketing.com NoBSLetter.com