Importance of Selling Throughout Your Entire Presentation

In this podcast episode, the importance of selling throughout your entire presentation is highlighted. Dan Kennedy emphasizes the need to set yourself apart from the competition and tactfully sell high ticket items. He suggests that selling is selling, and the fundamentals of selling remain the same regardless of the price point. Kennedy explains the difference between negotiated and non-negotiated sales and the significance of presenting price in a negotiated sale. He also emphasizes the importance of being willing to walk away from a deal and not compromising too much to secure a sale.