Dan Kennedy's Magnetic Marketing Podcast 19 Secrets of Exceptional Results Selling (3 of 4)
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Sep 29, 2023 Dan Kennedy reveals secrets for selling high ticket items, setting oneself apart from competition, closing the sale throughout the presentation, shortening sales process, understanding customer needs, closing sales without selling, communicating benefits, and the art of persuasion.
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Negotiated vs. Non-Negotiated Sales
- Determine if your sale will be negotiated or non-negotiated.
- Present yourself as a professional with non-negotiable fees, like a lawyer or brain surgeon.
The Power of Walking Away
- Be willing to walk away from a sale.
- Know that a client obtained through excessive compromise will likely become a problem.
Negotiation as Teamwork
- Make negotiation a teamwork experience where both parties want the deal.
- If you're in a competitive bidding situation, change your prospect attraction, differentiate your offering, or change industries.