19 Secrets of Exceptional Results Selling (3 of 4)
Dan Kennedy's Magnetic Marketing Podcast
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Closing Sales Without Selling
This chapter discusses the key to achieving exceptional results in selling by not having to do any selling. It emphasizes the importance of serving as a diagnostic consultant and trusted advisor, as well as the significance of directing customers to buy and buy now. The chapter also criticizes soft selling techniques and advocates for always closing throughout the sales process.
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