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12min chapter
19 Secrets of Exceptional Results Selling (3 of 4)
Dan Kennedy's Magnetic Marketing Podcast
The Importance of Willingness in Sales
This chapter discusses the importance of having the willingness not to make the sale in order to have more negotiating power. It emphasizes the need for a constant flow of good prospects and the understanding that compromising too much with a client can lead to problems later. The chapter concludes by highlighting the importance of positioning and attracting prospects who are already predisposed to do business with you.
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