Dan Kennedy's Magnetic Marketing Podcast

Dan Kennedy and Lee Milteer discuss triggering 'the phenomenon' in business for increased wealth and productivity, emphasizing changes in belief, thought, and behavior. Topics include personal philosophy, behavioral congruence, and the reality of hard work in achieving success.

The late Corey Rudl has solidified his place as one of the pioneers of online selling and marketing, being one of the first ever to create a course online detailing the strategies he himself used to become successful. In this special interview with Dan Kennedy and Bill Glazer, Corey shares his timeless advice for creating your own success online. In part two of this two-part episode, Corey talks all about affiliate programs and specific pitfalls to avoid in selling both online and offline. Be sure to give a listen to part one first! MagneticMarketing.com NoBSLetter.com

About 27 years ago, the late Corey Rudl found immense success selling his Car Secrets Revealed book online after failing to make significant sales offline. A year later in 1997 he found even more success teaching others how to make money in online marketing through his online course. He was one of the first ever to do so. In part one of this two-part episode, Corey speaks with Dan Kennedy and Bill Glazer about how he got his start and what online selling strategies have continued to prove profitable for him. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we want to narrow our focus to a specific group of people? Wouldn't it be better to sell to everyone? Wildly successful entrepreneur and CEO Max Simon knows there's wisdom in alienating everyone but those who truly resonate with you. In his interview with Dave Dee, Max explains why identifying your tribe is critical to your business's success, and he outlines the simple steps anyone can start taking to discover who their core customers are. MagneticMarketing.com NoBSLetter.com

Dan Kennedy personally refers to Joe Vitale as an "online marketing genius", but he's also been more widely referred to as "the Buddha of the Internet" for his unique combination of expertise on the topics of marketing and spirituality. With such high praise, how exactly does Joe use his mastery of these subjects to create a sales frenzy online? In Dan's interview with Joe, he gets the inside scoop on the three key elements of his extremely effective "Hypnotic Selling Formula", as well as other strategies and techniques he uses to take advantage of cross promotion opportunities and marketing information products online. MagneticMarketing.com NoBSLetter.com

Ever wonder how top level business executives manage to juggle their seemingly endless list of tasks? Dave Dee gets an inside look as he interviews exceptional CEO and lifelong entrepreneur, Chris Hurn. Chris dives into what his tough experiences as a kid taught him about hustle and hard work, and further outlines some of his key beliefs and strategies for balancing his responsibilities while setting up his multiple businesses for success. MagneticMarketing.com NoBSLetter.com

Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers. The two Dans ("Doberman Dan" and Dan Kennedy) discuss what newcomers tend to get wrong about copywriting most often, as well as the research strategies they swear by that consistently give their marketing a top-notch competitive edge. MagneticMarketing.com NoBSLetter.com

If you know anything about sales or selling, then you'll know it's the farthest thing from easy. So what exactly does it take to become a top tier high income sales professional? Dave Dee interviews sales expert and consultant Steve Clark to get the inside scoop on how to become what he calls a "superstar salesperson". As one of Dan Kennedy's co authors for his book, Peak Performers, Steve is able to provide the specific do's and don'ts for taking your sales game from barely surviving to thriving. MagneticMarketing.com NoBSLetter.com

Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing. Using a case study published by Wired magazine, as well as Bob Stone's Successful Direct Marketing Methods book, Dan Kennedy discusses strategies for A/B split testing and how you can better put the data you've gathered to good use. MagneticMarketing.com NoBSLetter.com

It's the "chicken and the egg" paradox that's been frustrating entrepreneurs for years: You can't have a business without first building a list, but no one will join your list unless you already have a business. Which comes first? Online marketing expert Alex Mandossian would argue we're focusing on the wrong goal entirely. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Alex explains how becoming a social influencer and an authority within your niche online is key to growing both your business and your list at the same time, and illustrates in detail the Grand Unification Theory of Social Influence (GUTSI) for making it all happen. MagneticMarketing.com NoBSLetter.com