The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business. MagneticMarketing.com NoBSLetter.com

Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed? Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as your sales. MagneticMarketing.com NoBSLetter.com

Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families. Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day. MagneticMarketing.com NoBSLetter.com

Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly. In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speaking events. Be sure to listen to part one first if you haven't already! MagneticMarketing.com NoBSLetter.com

When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. Get it wrong, however, and all your best intentions may backfire. In part one of this insightful two-part episode, marketing mogul Frank Kern joins Dan Kennedy to discuss the benefits and dangers of humor in marketing, as well as their own preferences for how and when to use it, be it on the page or on the stage. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

Learn how to make your info product stand out in a crowded market through packaging, proprietary language, and advertising techniques. Discover the importance of studying successful individuals in the industry and understanding customer desires. Uncover the secrets to filling seats and selling info products by creating a dedicated student community.

In this podcast, Dan Kennedy discusses the criteria for measuring the success of an info product, the history of a successful product from the 1980s, the significance of newsletters in their business, creating a product called 'magnetic marketing' that generated over $65 million in sales, the importance of meetings and rules in direct sales, delivering a fast start and small victory in information products, and the importance of timing and guiding customers in selling info products.

A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire. Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs, and how implementing these five will remove significant barriers that obstruct the natural flow of money to you. MagneticMarketing.com NoBSLetter.com

With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all. Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate how to make your marketing stand out so that viewers feel compelled to know more and take action. No matter what medium you use to spread your messaging, this information will help give you the advantage you're looking for. MagneticMarketing.com NoBSLetter.com

It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program. So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically placing an iron cage of retention around your customers, clients and patients. Be sure to check out part one of this episode to discover the top five reasons customers leave in the first place! MagneticMarketing.com NoBSLetter.com