Dan Kennedy's Magnetic Marketing Podcast

How are you differentiating yourself from the competition? Are you switching up the price points? Adding a new angle to your offering? Maybe you've started advertising to a whole different market? There are a few key paths you can take in order to stand out from the crowd, and Dan Kennedy wants to make sure you understand them all. Joined by boutique business model expert Sarah Petty, Dan discusses the four key pathways of differentiation, and how, when properly utilized, they can change your business for the better. MagneticMarketing.com NoBSLetter.com

What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct response expert Rick Cesari has helped transform into multi-million dollar making machines by marketing them as anything but ordinary. How does he do it? Dan Kennedy and Rick Cesari talk about some of Rick's greatest marketing achievements (Sonicare, GoPro, George Foreman Grills, Oxiclean), as well as the critical elements and strategies that contributed to their massive success. MagneticMarketing.com NoBSLetter.com

How are you attracting and retaining potential customers and clients? Nowadays, just offering excellent goods and services isn't enough. Your buyers need a reason to be interested in and actually care about the human(s) behind the business. Dan Kennedy and voiceover expert Susan Berkley talk about how to use personality, persona and stories in your marketing as well as your speaking/presenting in order to keep customers drawn to what you have to offer for years after they were introduced to your business in the first place. MagneticMarketing.com NoBSLetter.com

Ali Brown is the kind of person Dan Kennedy would describe as a "renegade millionaire". After going from job to job not truly feeling fulfilled, Ali gained the skills she needed to quit her ad agency job and go freelance. From there she discovered Dan Kennedy's programs, and today she is one of the most recognized entrepreneur coaches in the world. Ali discusses with Dave Dee (one of Dan's longtime business partners) the inspiring ups and downs of her entrepreneurial journey and the lessons she's learned along the way. Ali also shares her expert advice for how to best position your business and brand so that buyers in your market see you as the stand-out authority they're looking for. MagneticMarketing.com NoBSLetter.com

In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level of success you wish you attain. But just how exactly do you make the most of what you learn from your mentor(s)? Longtime marketing students and entrepreneurial experts Dwight Woods and Brian Kurtz discuss with Dan Kennedy who their key mentors are, the greatest lessons they've learned from their mentors and their top tips for how to extract the best actionable items from the mentors you're trying to model. MagneticMarketing.com NoBSLetter.com

As a direct mail consulting coach who's helped many high level clients drastically increase the effectiveness of their direct mail campaigns, Craig Simpson knows exactly what works and what does not. Dan Kennedy and Craig discuss their expertise on direct mail and the strategies they use to get the most money out of their lists as well as the formats they prefer for each campaign. They also talk in detail about how they test, track and evaluate how well their direct mail is converting so they know exactly how to further optimize performance. MagneticMarketing.com NoBSLetter.com

Dan Kennedy says nothing beats physical books as a lead generation magnet for your product, service or cause, but how can going through all the time and trouble to produce a book actually positively impact your top and bottom line? Renowned author and speaker Adam Witty has the answer. Dan and Adam talk about how to craft the right kind of book for lead generation, as well as the right way to use that book in order to establish yourself as an authority figure in your market and create free publicity for your business. MagneticMarketing.com NoBSLetter.com

Darin Spindler, a multi-business owner known for his Kids Bowl Free program, joins the conversation to unveil powerful lead generation strategies. He shares his journey of transforming a struggling bowling center into a success through innovative marketing and community engagement. Darin discusses the impact of public relations on lead flow and the hurdles bowling center operators face. He also explores effective marketing channels such as radio, Facebook ads, and direct mail, offering actionable insights for both online and offline conversions.

Each entrepreneur has their own varied opinion on the topic of mindset in business and whether it’s a study worth investing in. Is it really all that beneficial? Business and marketing expert Chris Cardell insists that if you want to be at the top of your industry, you can't afford not to develop the mental tools needed for a bulletproof belief in yourself and what you can accomplish. Dan Kennedy and Chris discuss the study of maintaining a healthy mindset and how it can propel the average businessperson to become one of the rare few who achieve true mastery of the profession they're in. MagneticMarketing.com NoBSLetter.com

What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins knows the answers to these questions aren’t so straightforward. Dan Kennedy and Robin discuss their tips and techniques for marketing most effectively to other businesses, as well as how implementing different forms of sponsorship can be a great benefit to your business. MagneticMarketing.com NoBSLetter.com