Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes. In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next week when Dan and Bill share their top five strategies for combating these "whys" and creating ironclad customer retention. MagneticMarketing.com NoBSLetter.com

Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands of speeches and seminars on his subjects of expertise, Brian knows a thing or two about how to speak with persuasion and power. Dan and Brian discuss their experiences with speaking on stage and the key principles and techniques of presenting they adhere to in order to deliver their message effectively and with the utmost credibility. Above all, don't wait to speak until you have the confidence, Brian advises. The confidence comes with practice. MagneticMarketing.com NoBSLetter.com

What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer. Joining Dan to lend his expertise on this topic is Robert Imbriale, renowned author, speaker and coach trained under Tony Robbins. Dan and Robert discuss the top five emotional "hot buttons" that not only motivate people to buy from you, but to buy more and recommend you to their friends as well. MagneticMarketing.com NoBSLetter.com

Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers. Lorrie discusses with Dan and Bill the surprising statistics behind what women buy and why, as well as the type of copy that works well with female audiences compared to what works better for male audiences. Regardless of who you're writing for, you'll definitely want to educate yourself on these key differences. MagneticMarketing.com NoBSLetter.com

In today's online and highly interconnected world there are more opportunities than ever to get the word out about your business, but is your message being constructed in the right way and to the right people? If not, it won't matter how many people you're able to reach - your leads will still struggle to convert to sales. In part two of this two part episode, Dan and Bill cover the four remaining factors that control closing percentages and how you can ensure your prospects will buy from you with confidence. Don't forget to check out part one first! MagneticMarketing.com NoBSLetter.com

Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing percentages will always be lackluster at best. In part one of this two part episode, Dan Kennedy and Bill Glazer discuss the first four of eight factors that play the greatest role in determining your success in closing a sale. These evergreen principles will apply no matter what business or niche you're in, so remember to come back next week for part two! MagneticMarketing.com NoBSLetter.com

Dan Kennedy and Alexandria Brown discuss the value and strategies behind physical and online newsletters, emphasizing the benefits of using newsletters to attract customers and establish expertise. They highlight the importance of building strong relationships with subscribers and the power of personal anecdotes in increasing reader response. The pros and cons of publishing newsletters in text or HTML format are discussed, and strategies for speeding up the newsletter writing process are provided. Effective ways to create engaging content and promote reader contributions are also explored.

Though you may not recognize his name, it's more than likely you recognize the book series he founded and co-created: Chicken Noodle Soup For The Soul. Prolific author and speaker Mark Victor Hansen joins Dan in this week's episode to discuss the qualities and the mindset that are vital in order to get others excited about helping you achieve your goals and thereby create success in your business. MagneticMarketing.com NoBSLetter.com

The term "coaching" in business has evolved over time to mean many different things. Group vs individual coaching, in person vs virtual, live vs recorded, gently vs heavily guided - the list of variances goes on. With so many varieties out there, how do you know which type of coaching program is best for your clients? Continuing where part one left off, Dan provides the remaining seven blueprints for the most effective types of coaching programs, including their unique advantages and drawbacks. Whether you're a veteran or newcomer to the coaching world, these blueprints will prove a huge benefit to your business. Be sure to check out part one of this episode to learn all 10! MagneticMarketing.com NoBSLetter.com

Does your business offer coaching as part of the value ladder? Is coaching your business's main offering? Perhaps you've considered adding a coaching program but have no idea where to start, or maybe you're not even sure what the benefits of coaching are. In part one of this two part episode, Dan goes in depth on the purpose and advantages of coaching as well as the first three coaching program blueprints that can make a big difference in your business. Whether you're looking to up your coaching game or just get started, these 10 blueprints will be a highly valuable asset in your toolbox. Don't forget to catch the rest of the blueprints in part two next week! MagneticMarketing.com NoBSLetter.com