Dan Kennedy's Magnetic Marketing Podcast

It's typical for an entrepreneur or salesperson to be afraid of hearing the word "no" come out of a potential customer's mouth. However, Tom Hopkins, sales expert and author of How To Master The Art of Selling, insists that, in actuality, selling cannot begin until buyers first say "no". Dan Kennedy and Tom Hopkins discuss what a customer really means when they say "no", and how careful listening can clue us into their real concerns behind the initial objection. Dan and Tom also reveal some of their top strategies for resolving buyer objections before they even arise. MagneticMarketing.com NoBSLetter.com

Are you wasting your time, energy and resources hunting for the wrong customers? Perhaps you know exactly who your ideal client is, but you're unsure how to position your marketing so that these perfect clients not only find you, but flock to you in droves. In part two of this two-part episode, Dan continues his expert instruction on top techniques for hunting down ideal customers and clients, as well as how to actually attract them to you once you've found them. Be sure to listen to part one first! MagneticMarketing.com NoBSLetter.com

Finding ideal customers can feel like big game fishing in an ocean scattered with mere flighty sardines. The trap so many entrepreneurs fall into here, Dan says, is that they settle for taking any kind of customer they can get, instead of wisely narrowing their focus on only high value clients that are an excellent match for the business's product or service. In part one of this two-part episode, Dan uses the "whale hunting" analogy to illustrate how you can use data driven, behavioral markers to identify your ideal customers or clients and ensure your marketing messages are positioned exactly where they can find you. Be sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee approval over maximum profits, then you probably shouldn't be in business at all. Dan Kennedy and Lee Milteer talk through Dan's unwavering views on the employee/employer relationship and how to be an objectively effective boss and NOT simply a subjectively "good" one. If you want your business to be profitable, Dan warns, then you've got to stop coddling employees and start ensuring they're following your well-structured program. MagneticMarketing.com NoBSLetter.com

In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential? In part two of this two-part episode, Dan Kennedy and Bill Glazer talk in detail about the seven remaining strategies on Dan's list of 10 key referral-gathering tactics and the real-life examples that prove their effectiveness. Be sure to listen to part one first to learn the first three strategies on the list, as well as the top reasons entrepreneurs fail to take advantage of referrals in the first place! MagneticMarketing.com NoBSLetter.com

Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why? In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often remains untapped, before revealing the first three of 10 key strategies for increasing the natural flow of referrals your way. Be sure to check out part two next week for the remaining seven on Dan's list! MagneticMarketing.com NoBSLetter.com

Dan Kennedy and Bill Glaser discuss five fundamental closing techniques to increase sales. They emphasize the importance of clear calls to action, primacy and recency in sales presentations, order form essentials, the alternative sales close, and the strategy of moving into product usage or service fulfillment.

Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place. Using years of hard-earned wisdom and experience, Dan shares the most important elements of direct mail that entrepreneurs need to focus on in order to deliver a compelling, personalized marketing message readers won't be able to ignore. MagneticMarketing.com NoBSLetter.com

Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking for. Dan and Kim share some of their own experiences using Facebook as a means of marketing and data extraction, as well as go over key do's and don'ts for leveraging the platform to produce the most optimal results. MagneticMarketing.com NoBSLetter.com

How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate yourself from your competition. Dan and Matt discuss Matt's process for seeking out, appealing to and acquiring middle market customers as well as the more affluent clients he knows he can serve at the highest level. In the end, your proficiency as a marketer isn't based on innate talent - it's all about whether or not you're willing to put in the work. MagneticMarketing.com NoBSLetter.com