When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee approval over maximum profits, then you probably shouldn't be in business at all.

Dan Kennedy and Lee Milteer talk through Dan's unwavering views on the employee/employer relationship and how to be an objectively effective boss and NOT simply a subjectively "good" one. If you want your business to be profitable, Dan warns, then you've got to stop coddling employees and start ensuring they're following your well-structured program.

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