Dan Kennedy's Magnetic Marketing Podcast 5 Fundamental Closing Techniques
10 snips
Dec 9, 2022 Dan Kennedy and Bill Glaser discuss five fundamental closing techniques to increase sales. They emphasize the importance of clear calls to action, primacy and recency in sales presentations, order form essentials, the alternative sales close, and the strategy of moving into product usage or service fulfillment.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Importance of a Clear Call to Action in Sales
02:34 • 6min
The Importance of Primacy and Recency in Long and Complex Sales Presentations
08:28 • 3min
Order Form Essentials
11:24 • 9min
The Alternative Sales Close
20:12 • 20min
The Strategy of Moving Right into Product Usage or Service Fulfillment
39:53 • 5min