5 Fundamental Closing Techniques
Dan Kennedy's Magnetic Marketing Podcast
00:00
Implementing the Assumption Summary Rule
When you receive your first box, look for the copper colored envelope and take out item A, item B, and item C. Give item A to your receptionist and hang item B above your desk. Concerned about members adding blue to their coffee, but started implementing it right away. Followed a rule of including an assumption summary at the end of a four-page sales letter.
Play episode from 11:30
Transcript
