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5 Fundamental Closing Techniques
Dan Kennedy's Magnetic Marketing Podcast
Implementing the Assumption Summary Rule
When you receive your first box, look for the copper colored envelope and take out item A, item B, and item C. Give item A to your receptionist and hang item B above your desk. Concerned about members adding blue to their coffee, but started implementing it right away. Followed a rule of including an assumption summary at the end of a four-page sales letter.
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