5 Fundamental Closing Techniques
Dan Kennedy's Magnetic Marketing Podcast
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The Importance of a Clear Call to Action in Sales
This chapter emphasizes the significance of having a clear call to action in sales, whether it's in print, face to face selling, or speaking engagements. It discusses examples and techniques to avoid confusion and increase success rate, including the use of 'what will happen at your first appointment' in chiropractic sales and the assumption summary in sales presentations.
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