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6min chapter
5 Fundamental Closing Techniques
Dan Kennedy's Magnetic Marketing Podcast
The Importance of a Clear Call to Action in Sales
This chapter emphasizes the significance of having a clear call to action in sales, whether it's in print, face to face selling, or speaking engagements. It discusses examples and techniques to avoid confusion and increase success rate, including the use of 'what will happen at your first appointment' in chiropractic sales and the assumption summary in sales presentations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode