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20min chapter
5 Fundamental Closing Techniques
Dan Kennedy's Magnetic Marketing Podcast
The Alternative Sales Close
In this chapter, they discuss a sales closing technique called the alternative sales close. They explain how offering the customer a choice between two acceptable options can be an effective way to close a sale. They also talk about structuring questions and choices to increase the chances of closing a sale.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode