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3min chapter
5 Fundamental Closing Techniques
Dan Kennedy's Magnetic Marketing Podcast
The Importance of Primacy and Recency in Long and Complex Sales Presentations
This chapter discusses the effectiveness of long and complex sales presentations and highlights the significance of primacy and recency in remembering information. It emphasizes the importance of first and last impressions and the need for a summary of key points in such presentations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode