The Importance of Primacy and Recency in Long and Complex Sales Presentations

Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Kennedy and longtime business partner and friend Bill Glazer know this all too well.

Using real world examples, Dan and Bill discuss five closing techniques that are foundational to increasing closing percentages and therefore your sales. Whether you're closing a sale in print or in person, these methods are a must for every entrepreneurial tool kit.

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