Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking for.

Dan and Kim share some of their own experiences using Facebook as a means of marketing and data extraction, as well as go over key do's and don'ts for leveraging the platform to produce the most optimal results.

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