Dan Kennedy's Magnetic Marketing Podcast
Russell Brunson
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Episodes
Mentioned books
Nov 11, 2022 • 23min
5 Ways Adversity Leads To Opportunity
All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined ones that understand how adversity is almost always opportunity in disguise. In this special speech from the stage, Dan discusses five key ways supposed failures or setbacks can be used to propel entrepreneurs into their next triumph faster than ever imagined. Though seemingly counterintuitive, adversity is not something to be feared, but welcomed. MagneticMarketing.com NoBSLetter.com
Nov 4, 2022 • 48min
How To Find Millions of Dollars in Even The Smallest Niches
Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, change your mind. Dan and Marty discuss Marty's businesses (brick & mortar and info business) and the experiences that taught him which tactics to use in order to extract the most money out of the smallest of markets. If you don't know your customers well enough, Marty insists you'll never be able to create marketing that actually speaks to them. MagneticMarketing.com NoBSLetter.com
Oct 28, 2022 • 51min
Traits of Legendary Leaders With Tony Rubleski
Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer? Bestselling author, speaker and business coach Tony Rubleski is no stranger to this subject. Using his own experience as well as wisdom shared with him in interviews with the top trailblazers in today's entrepreneurial world, Tony shares with Dan the key traits of businesses and business owners that enable them to rise to the forefront and take the lead in whatever market they're in. MagneticMarketing.com NoBSLetter.com
Oct 21, 2022 • 44min
Mastering Authority Marketing With Adam Witty
The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can? A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field. MagneticMarketing.com NoBSLetter.com
Oct 14, 2022 • 43min
Copywriting Experts Panel
Copywriting experts Dan Kennedy, Clayton Makepeace, Bond Halbert, and Doberman Dan discuss the significance of research and targeting in copywriting. They highlight the power of persuasive copy and the importance of thorough research to avoid producing empty and boring copy. The panel also explores the impact of sequencing and structuring email copy and the role of curiosity in subject lines. They emphasize the transformative power of persuasive copy in driving action and transforming lives.
Oct 7, 2022 • 57min
Pricing Strategies For Any Business
Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well. How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts from various business backgrounds to discuss their experiences and share their wisdom on how to create so much value your customers will pay any price to get what you're offering. MagneticMarketing.com NoBSLetter.com
4 snips
Sep 30, 2022 • 39min
How To Fascinate Your Prospects With Sally Hogshead
The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business. MagneticMarketing.com NoBSLetter.com
Sep 23, 2022 • 33min
Why Use Video Testimonials?
Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed? Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as your sales. MagneticMarketing.com NoBSLetter.com
Sep 16, 2022 • 43min
How To Run Your Business and Still Make It Home For Dinner
Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families. Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day. MagneticMarketing.com NoBSLetter.com
Sep 9, 2022 • 30min
Using Humor in Your Marketing With Frank Kern (2 of 2)
Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly. In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speaking events. Be sure to listen to part one first if you haven't already! MagneticMarketing.com NoBSLetter.com
