There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adapt your sales and marketing to appeal to their needs?
Michael Lee, the reigning expert in marketing and selling to multicultural customers, discusses with Dan why it's important to to be aware of who you're selling to, as well as the cultural influences that impact their habits as a consumer. If you want to set yourself apart in the marketplace, then it is crucial to develop cultural competence in your sales and instill cultural sensitivity into your frontline staff.
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Dan Kennedy's Magnetic Marketing Podcast