Dan Kennedy's Magnetic Marketing Podcast 7 Items That Have The Greatest Impact On Response To Advertising (1 of 2)
Apr 1, 2022
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Use Compelling News-based Messaging
- Make your advertising message exciting, interesting, and compelling to increase response rates.
- Use news-based advertising principles like timeliness and relevance to capture attention.
Leap Day Sale Success
- Dan Kennedy ran a highly successful leap day sale tied into an extra rent-free day.
- Timing tied to unusual events can create compelling promotional opportunities.
Use Bold Guarantees
- Use very strong, over-the-top guarantees to separate your advertising from competitors.
- Avoid hiding guarantees; being bold can increase customer response.